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PM launches single brand ‘Bharat’ for subsidised fertilisers_我的网站

一 | New Delhi, Oct 17 (UNI) Prime Minister Narendra Modi on Monday launched Pradhan Mantri Bhartiya Jan Urvarak Pariyojana, known as the 'One Nation One Fertilizer' scheme under which companies must market all subsidised fertilisers under a single brand 'Bharat'.
"Now the urea sold in the country will be of the same name, same brand and same quality and this brand is Bharat. Now urea will be available only under Bharat brand name in the entire country. This will result in reducing the cost of fertilisers and increase their availability," the Prime Minister said while inaugurating the two-day 'PM Kisan Samman Sammelan' at Indian Agricultural Research Institute.
With 'One Nation, One Fertiliser', the farmer is going to get rid of all kinds of confusion about the quality of the fertiliser and its availability, the Prime Minister added.
Under the 'One Nation One Fertilizer' scheme, all subsidised soil nutrients like urea, DAP, Muriate of Potash (MoP), and NPK will be marketed under the single brand 'Bharat' name across the country.
Following the launch of the above scheme, India will have a common bag design like Bharat urea, Bharat DAP, Bharat MOP etc.
The Pradhan Mantri Bhartiya Jan Urvarak Pariyojana will prevent the criss-cross movement of fertilisers and reduce high freight subsidies.
Stressing the need of the hour to adopt technology-based modern farming techniques, the Prime Minister said that we have to create new systems in agriculture, adopt more scientific and technological methods with an open mind. With this thinking, we have emphasized boosting scientific methods in agriculture, and maximum use of technology.
Stressing the need to encourage natural farming, the Prime Minister informed that it provides an important medium to solve the challenges of the future.
"We are experiencing a lot of awareness across the country today. Farmers are working on a large scale in Gujarat, Himachal Pradesh and Andhra Pradesh as well as in UP, Uttarakhand for natural farming. In Gujarat, plans are being made for this at the district and gram panchayat level as well," he said.
Minister of Agriculture and Farmers Welfare Narendra Singh Tomar, Minister of Chemical and Fertilisers Mansukh Mandaviya were among those present on the occasion among others.
The event brought together more than 13,500 farmers from across the country and around 1500 Agri Startups.
More than 1 crore farmers from various institutions are expected to attend the event virtually. The Sammelan will also witness the participation of researchers, policymakers and other stakeholders.
Separately, the Prime Minister inaugurated 600 Pradan Mantri Kisan Samruddhi Kendras (PMKSK) under the Ministry of Chemicals and Fertilisers.
Under the scheme, the retail fertiliser shops in the country will be converted into PMKSK in a phased manner.
Pradan Mantri Kisan Samruddhi Kendras will cater to a wide variety of needs of the farmers and provide agri-inputs (fertilisers, seeds, implements), testing facilities for soil, seeds, and fertilisers; generate awareness among farmers; provide information regarding various government schemes and ensure regular capacity building of retailers at block/district level outlets.
More than three lakh retail fertiliser shops are planned to be converted into Pradan Mantri Kisan Samruddhi Kendras.
UNI ASU SY SHK1607。 近日,网红灌饼摊主“粥饼伦”宣布关闭天津首家店铺,原因是店铺年租金从13万元。经营两年、已积累不少老顾客的门店,因为续租成本突然上升而不得不告别。值得注意的是,这并非他第一次因为租金压力关店,此前石家庄分店也曾因为月租2万元而停业。编辑观点:房东调整租金本身是正常的市场行为,但如果一间店铺靠着自己的努力形成稳定客流,但房东却令租金随着品牌名气上涨,最终把经营者的利润空间吃掉,那么这涨租究竟是不是“眼红”商贩多少有些令人怀疑。 从房东的角度看,涨租未必就意味着“眼红人家生意”。商铺本身也是一种商品,周边商业环境、客流变化、物业成本以及市场租金水平发生变化,房东自然有重新议价的权利。物业方希望重新评估租金,其实也是正常的商业逻辑。粥饼伦自己也表示,“人家涨房租想挣钱,也没毛病”,但真正让人无法接受的,是涨幅超过了自己的经营承受能力。无独有偶,类似的情况也发生在胖东来身上。胖东来生活广场虽然年利润超过1亿元,但由于租约问题导致部分租金被抬到明显偏离公平水平,于东来最终仍决定在租约到期后关闭这家经营了24年的老店。 说到底,做生意本来就是房东和商户互相成就的关系。房租上涨和商户能不能继续赚钱,也是一场双方都要承担风险的博弈。

二 | 房东不应将店家辛苦经营以及本身名人效应而吸引来的客流视作自己的资源。否则最终商家跑路,店铺长期空置,落得个两败俱伤的结局。 你觉得“粥饼伦”这次闭店,更多是房东正常调整租金,还是品牌走红后遭遇了“名气税”?如果是你经营一家生意不错的店,你会接受大幅涨租继续干,还是宁愿换个地方重新开始?。
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